How to cooperate in advertising without exposing yourself to dire consequences?

Influencer marketing is one of the most popular ways for brands to reach potential customers. By working with influencers – people who enjoy the trust and loyalty of their community – companies can promote their products in an authentic way. These types of activities allow them to build engagement, increase brand awareness and reach specific target groups. In the era of social media, influencer marketing has become an effective communication tool, combining advertising with real influence. Unfortunately, such cooperation may result in financial penalties! Why? We invite you to read the latest publication by our lawyers.

Link to the publication:

https://www.forbes.pl/opinie/kary-finansowe-dla-influencerow-suplementy-i-kosmetyki-na-cenzurowanym/rvbnhj1

Authors: Natalia Łukawska, advocate and partner, Agnieszka Rutkowska, lawyer.

Enjoy reading.