‘Marketing in the pharmaceutical industry’ RX drugs

The book ‘Marketing in the Pharmaceutical Industry’ is now available!
 
We are pleased to announce the availability of a book co-authored by Katarzyna Czyżewska, an expert with many years of experience in consulting for entities in the broadly understood Life Sciences sector:

Marketing in the Pharmaceutical Industry. Rx Drugs 
 

This is a comprehensive, practical guide to regulations and rules for handling prescription drugs (Rx)
covering marketing 
medical affairs 
market access 
HTA clinical trials 
and interdepartmental cooperation in a pharmaceutical company.
The publication presents drugs as a special category of products operating in a complex, regulated environment.
Recommended for both newcomers to the industry and experienced managers who want to organise and deepen their knowledge.
 

Authors:
Izabella Anuszewska, Marcin Czech, Katarzyna Czyżewska, Malwina Hołownia-Voloskova, Maria Jessa-Jabłońska, Andrzej Kochanek, Maria Kołtowska-Häggström, Daniel Rabczenko, Patrycja Rzucidło-Zając, Mariusz Walczak, Maria Wiszniewska.
Publisher: CeDeWu Sp. z o.o.

 
You can purchase the book on the publisher's website:

https://www.cedewu.pl/Marketing-w-przemysle-farmaceutycznym-Leki-Rx-p4627