"X e-m@rketing Strategies for Pharma" Conference - participation of Katarzyna Czyżewska
"X e-m@rketing strategies for Pharma" conference was held in Warsaw on 21-22 November - Katarzyna Czyżewska led a legal workshop "Tips & tricks in creating content for OTC and RX campaigns - how to avoid legal traps".
In the agenda:
✔ allowed content in promotional messages - latest guidelines
✔ what content to avoid
✔ what conditions must be met by advertising in order not to break the law
✔ latest legal guidelines