Business breakfast „Acquisition of rights to advertising materials in the pharmaceutical company activities"

On 18 June 2019 lawyers form Czyżewscy law firm led business breakfast

"Acquisition of rights to advertising materials in the pharmaceutical company activities"

During breakfast, we raised the following issues:

[Copyrights and related]

• what rights to acquire and from whom?
• types of rights, types of contracts;
• transfer of rights vs. license;
• statements and consents;
• how to secure the company?

[image]

• obtaining consent from a doctor, an employee, a celebrity;
• using images in advertisements, reports, post-conference materials, event reports, social media.

[music and films]

• ordering new tracks;
• using prepared recordings;
• use of music at congresses and trainings;
• music in advertising films; 

[pieces of work]

• use of fictitious characters, trademarks, names, font, photographs, scientific publications, research results of other materials or objects in advertising or promotion

[where you don't need to ask for consent]

• quotation, reprint,
• public domain materials, 
• what is not a piece of work?

[crisis caused by the allegation of infringement]

• the scheme of operations;
• information necessary for proper risk assessment;
• possible steps, internal and external communication;
• threats and how to deal with them.

Breakfast took place on June 18 at 9.30- 13.00 in the Golden Floor Tower conference centre at 51 Chłodna Street.