Advertising of dietary supplement “Chela Mag B6” - Decision of the President of OCCP

The President of OCCP has issued a decision declaring non-compliance of Chela Mag B6 dietary supplement’s  advertisement with the collective consumers interest. 

The main objections of the President of OCCP concerned the manufacturer’s statement that the supplement was "the most  recommended magnesium on the market by pharmacists". The unlawful practice used in advertisement was based on referring to the professional reputation of a pharmacist - the  person presented in the advertisement as a pharmacist recommended exclusively Chela Mag B6.

According to the decision of the President of OCCP, such activity might have suggested to the consumer a particular recommendation and was conceived as an unfair market practice causing the general misleading of society.

The manufacturer assumed the obligation to take actions in order to remove  consequences of the infringement by, inter alia, issuing a specific radio message during the period of two weeks in the largest national radio stations, as well as publishing the content of the decision on websites concerning the product and the manufacturer.

The decision is available under the following link (available only in Polish):
http://chelamagb6.pl/2017_02_23_Decyzja_nr_RBG-1-2017_Olimp_Laboratories_3823835@5.pdf